Niche Authority Boost
There's an interesting development brewing in the world of SEO. Of course by this point you've heard about Authorship (that's with a capital A thank you very much) and exactly what it means...
View ArticleYoast for SEO
I've written before about the benefits of using a plugin to boost your SEO on Wordpress. It's simply a game changer as far as SEO is concerned. It can take a decent blogger with a modicum...
View ArticleEMDs: an Anecdotal Study
If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down on exact match domains. No longer...
View ArticleEyes on Websites Infographic
Have you ever thought about the way people might view your website? I’m not talking about how they’ll feel about it, but how they will physically view it, like how their eyes will...
View ArticlePinterest Grows Search
Pinterest has been growing in popularity month over month, but that hasn’t stopped them from expanding their product. Much like Facebook, the pin-board social network keeps making...
View Article5 Bold Digital Marketing Predictions for 2014 (Using the Doritos Locos Tacos...
2014 is here, and I wanted to join in with the leagues of digital marketing writers offering their predictions for the new year. To give things a little perspective, I’m...
View Article3 Reasons Why You Should Fire Your Website Provider Today
I'm writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I've encountered before. What seemed at first to be...
View ArticleComScores for December 2013
We’re halfway through the month so you know what means, the ComScore data for the previous month is finally available! What search engines finished out 2013...
View ArticleGoogle Fighting Bad Ads
Google is constantly battling back the tide of shoddy ads and outright scams being posted as ads on their network every hour of every day. According to Google itself, they pulled...
View ArticleFacebook Adds Trending Section
Facebook is on the bleeding edge, the hippest of the hip and the newest of the new, that's why this week they decided to officially roll out a new feature that has only been on Twitter for oh,...
View Article3 New Pinterest Updates
Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit if you read the title,...
View ArticleClever Ajax Social Marketing
When you think social media genius, what’s the first brand that comes to mind? A lot of people praise Taco Bell for their snarky Twitter comments, others laud the...
View ArticleGoogle Buys DeepMind
Sometimes it feels like Google is omnipotent, doesn’t it? With their huge percentage of the search engine share, they ARE omnipotent in a way. They...
View Article2014 SEO Industry Survey
Do you love search engine optimization? How about data? Maybe even surveys? If you answered yes to any of these questions, then you are in luck. This week, Moz has released the results of their 2014...
View ArticleKeeping Old Sites Fresh
A lot of people wonder how long it takes to get a new site indexed and ranked, but people do not often consider the flip side. Namely, how do you keep an old site fresh in Google's eyes. Of...
View Article20 Trends for 2014
When I was a younger man I used to dismiss statistics in the marketing world. It’s easy to have an arrogance when you are young, isn’t it? I would find myself resenting...
View ArticleGoogle Brings Big Video Results to Search
Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large...
View ArticleUrgent! Secure Your Google Places Now
Today's post is less about educating, and more about being a digital marketing public service announcement. You need to log in to your Google Places account and make sure...
View ArticleAutomotive Website Providers are Destroying Dealerships Across the Country
Dealers, there’s something fishy going on with the major automotive website providers. Problems that affect search results are popping up left and right, but no one is willing to accept responsibility...
View ArticleDealers: Don't Ignore Online Reviews
Trust is your business’s biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of...
View ArticleIs Your Dealership Investing in Itself or Third Parties?
When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader,...
View Article3 SEO Strategy Twists Dealerships Need to Account For in 2015
By now, most dealers know they need some type of SEO strategy to stay competitive online. But what exactly goes into that? Website Optimization? Yes. Linkbuilding? You betcha. Content? Without a...
View ArticleThe 3 Easiest Ways to Find Blog Topics to Jumpstart Content Efforts
On Wikimotive's blog earlier this week, we talked about not letting the idea of producing sub-par content get in the way of starting content efforts for your dealership's SEO strategy. This boils down...
View ArticleHow Content Generates Sales Through Search
One of the things that makes SEO so important is that it connects your dealership with people who already interested in buying a car or who need some type of service. Unlike advertising, in which...
View ArticleHow to Build a Blog Audience from the Ground Up
While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of customers and admirers that will help you grow. A...
View Article3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against...
View Article4 Digital Marketing Tasks You Need to Automate NOW
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add...
View ArticleHow to Create Compelling Content for ANY Topic
When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote. Smartphones are an example of a topic that might be thought of as easy...
View ArticleHow Your Dealership is Killing its SEO Strategy
Ever wondered who or what your site's worst enemy is? You're probably thinking about the dealership across the street who outranks you on Google (or maybe Google itself), but you'd be wrong. Your...
View ArticleNavigating SEO: How to Think About Keywords, Rankings, and Content in 2015
The best and worst part about SEO is that it's always changing. That means you have to always be on top of your game in order to be successful over time. On top of that, it means you're always given a...
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