Navigating SEO: How to Think About Keywords, Rankings, and Content in 2015

The best and worst part about SEO is that it's always changing. That means you have to always be on top of your game in order to be successful over time. On top of that, it means you're always given a second chance to out-do your competitors, especially in the age of Google updates that threaten to penalize and shake up entire industry rankings. But what if you don't do SEO on a daily basis? How are you, as a manager or business owner, supposed to make the right decisions when there's so much conflicting and outdated information about SEO out there?